SESSION 1 - Gen C Hotel Concepts

All of the following hotels' website have their particularity, making them unusual, different from traditional hotels' websites....

Instagram latest pictures on the main page for Moxy, discussion through a kind of cartoon with "bubbles" for CitizenM, red radio look with menu items divided in big squares for Virgin, blogs outlook for Okko and CityHub.

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SUCCESSFUL PROPERTIES ATTRACTIVE TO GEN. C : 

communication, collaboration, connectivity & creativity

1. MOXY HOTELS : Trendy budget hotels

- premium comforts, convenient services, chic, modern, with a vibrant social scene = creating some kind of "community" sense = collaboration

- real interaction with the creation of the hashtag #atthemoxy  joined by famous Instagramers = better visibility to Gen C using social media + increasing  communication and connectivity

2. CITIZEN M: Luxury for everybody, for the new explorators

- A one minute check-in and check-out, Always free WIFI, 24h restaurant and bar, free movies diffusion = connectivity 

- Use of catching sentences always starting with "CitizenM says" on the website = communication

- Stylish design, great value, the best entertainment, sociable atmosphere = collaboration and creativity

3. VIRGIN HOTELS: "a sophisticated hotel experience to a creative, high-income target audience"

- "The know": personalized rewards according to what the customers really want (information given by the customer itself) = collaboration

- "Lucy", a personal comfort assistant application on any screen for spa, room service, extra pillows or any demand = connectivity and communication

- Design rooms with adapted structures and arrangments (e.g. location of plugs), cohabitation of two people (e.g. sliding door), more than just a room but a "sleeping lounge" = creativity

OTHER NEW INNOVATIVE PROPERTIES

1. OKKO HOTELS: "4 stars without clouds" more for business travelers

- located in cities' center close to restaurants, shops and all kind of activites = collaboration

- design hotels for a low price with no lobby but a club which is an open area = creativity

- like home:wifi, dock Iphone, no check-in, no check-out but everything through emails and phone = connectivity

2. CITYHUB AMSTERDAM: a mix between collaboration in hostels and privacy of hotels

- Privacy and autonomy like in hotels: private hubs equipped with the latest technologies and check-in in 3 clicks, high tech bracelets to pay your orders at the bar = connectivity and creativity

- Creation of a kind of "community" like in hostels: cityhub hangout, large self-service bar, hubs next to each other = collaboration

- Coming soon: app for chatting with other travellers, maps and hub control (lights, temperature..) + Hosts named "future BFFs" on the website = connectivity and communication